Basic Concepts and Logo Design Process

Logo is something very important in the development of a company and organization, because the logo is affecting the strength of a brand of the company. Logo Designs is not easy. A good logo will be created with good research, too. In making the logo means we’re making faces, the faces of a company or whatever it is that we will make the logo. Therefore we must make the right logo is original and has its own personification.
Basic processes in pembutan a logo that really do have to consider is:
1. Survey
Suppose there is a company that asks you to make the logo. then we need to do is to make a survey of the company. know what the name of the company, engaged in what, had a vision and mission as what, slogan anything, to do as well as interviews with company owner, wants to make a logo that like anything, or want to bring the various sides where. The basic subject is to know that we create a logo that will remain associated with the product, service or brand heritage of the company. and logo that we create can have a meaning that represents the company. and a very worth noting here is how the logo would be faster and easier to deliver key messages to the viewer.
2. Analysis
Next we analyze the survey results we have done. at this stage, we determine what elements the elements we will use the logo on it (for those of you who believe there may fengsui can adjust by fengsui), we also have to imagine anything in the media these logos will be installed so that later generated logo be flexible and can adapt to the media where the tide. (Eg a logo still looks interesting though mounted on a rusty pole). at this stage we should be able to truly understand what the client wants. We also need logo reference from an existing logo, but not for the contek but only for a comparison of images and logos that we will make, if we imagine something that already exists is used or not. then from the results of the survey and analysis so we can get the concept and what kind of logo identity we will create.
3.Designing
Then when we already have a concept then it is time for us to put in a medium. this basic things to consider include:
Form: This form may Shuhite we imagined when we analyze and adapt to the characteristics of these companies, generally divided on the logo: logotype is a logo that uses wordmark (with elements of typography word), Logomark, the logo is to use icons (illustrations or initialization); and logotype and the combination that produces Logomark logo complete the look. Here we will determine how the shape of the logo which we will create. whether to use a symbol or writing alone or combine both.
Color: This is a very krusikal. if the color that we use can be wrong then the message and emotion conveyed in the logo to become chaotic and confused. make sure we examine the color to be used, use colors catchy colors, try to use and combine colors eye-catching or you can customize with fengsui.
Balance: is the balance here is to find and determine, how well the logo we’ve created, try to keep doing updates to the logo so that it can find the perfect spot ahkir.

In the logo itself carries a mission to get to the audience, including:

1. Mark-Ing
A logo design can be a mark-ing (easy to remember), if there is a form of interpretation. And to do this interpretation is usually a designer use? Theory analogue? to represent the form in question. Form which is usually taken from the name of something objects (corporate or product) which made its logo.
Such as corporate logos? Redshoe?, Then the term shoe in here that serve as accentuation (focus point)
represented in the form of women’s shoes. And the dominance of the logo could use this symbol.

2. Eye-Catching
A logo design will have more value if you have eye-catching element. With so many pictures on display, both at the outlet, bookstore, or a stack of business cards, if the logo is able to attract more dominant than the pictures or other forms?
To be able to create a logo design is eye-catching is not easy. There are several things that must be considered. Began to target markets, the characteristics of the intended audience, or media that will be used, and so on. But this can be learned, and requires hours of high flying.
One of the elements on which to make a design has eye-catching is a unique concept. Apart form the mark-ing the unique shape also became one of the requirements of a logo design able to seize the audience’s attention. There are a lot of symbol that can be used to interpret an object, but the actual number of alternative options have one or one of two more eye-catching. From the basic form of a logo design can actually be added cosmetic (to borrow a fashion term) or supporting ornaments, a form of nature as a sweetener. Also because of its cosmetic here only as a sweetener, it is not so dominant power. Form which can be selected as the cosmetic form of a round, square, square, triangle, or just a curved line.
Such as corporate logos? Redshoe? above, the basic shape of an object image? shoes? we can treat the basic form into several options, tailored to what part of the highlight. Or by adding ornament as cosmeticnya form.
3. Trend
Logo development more or less influenced by the trend, such as trends in the fashion world. Trend appreciation here represents the dynamics of the shape of the logo itself. As we know in early 2000, the trend to develop a logo that is the form
Digital, which form more represented here by the line and dot (point). This refers to the era of fast-growing IT at the beginning of the year. Where many of the forms which represent the world of IT to trade mark logos are born at that time. Starting from the concept of fonts to matrix effects of major influence on the birth process logos.
Actual trend is identical to the influenza epidemic that spread with no known origin. Affect each other and have the incubasi. Sometimes nature? Circular? or recurrent, in which the old concept back into the new trend. Many factors caused this trend, which all derive from the external. Able because of symptoms that occur around us, such as fashion, TV, system, politics, etc..
In the era of the 70s, the design of more use to interpret the details of an object. Design a logo that is much use of its detailed illustrations (original approach). Probably exactly the flow of naturalists, it affects the design concepts logos are born at that time. Then in the era of the 90′s, logo design concept changed to a more simple. Detailed form of objects that are no longer used to interpret a logo. Design is more
tend to minimalist. And in the era of the 2000 development of more complex changes than the form of coloring as well (full color) to be very minimalist in here. Color? Colors used in the logos that were born in this era tend to use colors
? solid color? and memorable minimalist, in addition to the line and dot forms. Perhaps a more appropriate term for this is? Era-Clipart?.

Logo with the concept of logo details with the concept of simple shapes
In addressing the trend, there are things that can be used as reference in designing a design, whether as? Followers of trend? or as? creator trend?, or rather we remain solid in our designs unique atmosphere. It’s up to the designers to position the design. Certainly the trend is one of appreciation for the dynamics of a development. As long as we see it as something positive then we will have a value-added insights and broader ideas. And vice versa, if we
seen as a barrier so we can not accept the shortcomings of our design is more proportional.

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