This article guides you through the importance of using art in your newspaper ads. The number 1 issue in laying out an ad in a newspaper is to make it eye-catching. Because several ads are typically placed on one page, each ad needs to be distinct and stand out.  This article guides you through the importance of using art in your newspaper ads.

How to Layout a Newspaper Ad – Art is the main element.

by Ben Baker

The number 1 issue in laying out an ad in a newspaper is to make it eye-catching. Because several ads are typically placed on one page, each ad needs to be distinct and stand out. Consider this: When you flip through a publication like a newspaper, you will at least stop and glance at the pictures if you do not read the articles. If the picture looks interesting, you will read the cutline. If that is intriguing, you’ll go on to read the rest of the story.

Artwork should be the main element. If you look at ads generated by national ad companies, the artwork occupies well over 50 percent of the ad space, sometimes as much as 100 percent of the ad as the text is embedded in the picture. Text occupies 20 percent or less of the available ad space. The best ads have the art occupy 70 percent or more of the space and the text 20 percent or less. (more…

Tags: Ad Space, Advertiser, Artwork, Business Owner, Business Products, Community Readers, Cutline, Element, Embedded, Find Person, Glance, Local News, Local Newspaper, Mug Shot, Newspaper Ad, Newspaper Ads, Number 1, People, Rest Of The Story, Using Art