Yes, digital photography is dead in the water IF ‘photography’ is taken out of digital photography. As Kodak’s brownie box camera and their Instamatic brought photography to the masses in the 20th century, so the digital camera has done the same in the 21st. But, once the ‘ability to take photos novelty’ wears off, the lack of skills will relegate the digital camera to the hobby drawer.

There is a principle in management science that says in business a person is promoted to the level of their own incompetence and no further. It’s called the ‘Peter Principle’ formulated by Dr. Laurence J. Peter in his book of the same name. After that they stagnate and can only move sideways. This is true for photography also. Once you reach your level of incompetence or maximum ability, there you sit. It’s at this point the interest wanes and your camera outings become more and more infrequent. In other words, another death of digital photography.

There will always be the hardliners in any field who will continue to practise to the level of their incompetence, but, the average Joe who was once excited by digital photography is no more. The enthusiast has lost his enthusiasm. (more…

Tags: Average Joe, Box Camera, Brownie, Business World, Buying A Digital Camera, Daily Newspapers, Dead In The Water, Digital Photography, Dr Laurence, Glossy Magazines, Hardliners, Incompetence, Instamatic, Laurence J Peter, Learning Journey, Management Science, Maximum Ability, Pastime, Peter Principle, Tool Bag